A 3-Year Marketing Plan for a new smart phone Coursework

A 3-Year Marketing Plan for a new smart phone - Coursework Example Matching international standards would not be easy and the company would need a massive investment (shown in detail in the Financials heading) and the capital will mostly be used in marketing activities and recruiting trained professionals. In addition to that, Vertigo would be operating on a low margin as we plan to keep prices competitive in order to attract more customers. This would limit the revenue earning capacity of Vertigo however this will be refuted by overall increase in sales as a greater market will be attracted towards a low priced high quality product. Because of the growing market, Vertigo is projected to generate a steady rising revenue increasing Contribution Margin to Sales. On 7th May, 2009, a long-awaited recommendation on the mobile termination rates to reduce termination charges was adapted by EU by the end of 2012. (berr.gov.uk). On 1st April, 2010, a statement with a further consultation was issued to the mobile number porting process in which the porting time took one day (berr.gov.uk). The standard Value Added Tax rate is 17.5%, however, it will be increased to 20% in January 2011 (hmrc.gov.uk). The call tariffs indicate that calls may be charged by any residential or business package selected as the Charge Costing Package (telecom-tarriffs.co.uk). This implies that the market for mobile phone users is likely to be damaged as the call rates may rise because of the increases in tariffs mentioned above. Apart from that, the mobile operator companies are likely to introduce new packages to attract more consumers. This would directly have an impact on Vertigo as the demand for cell phones would rise pertaining to offers and packages introduced by Op erators (Gruber, 2005). UKs economy grew to 0.4% in the first quarter, 1.2% in the second quarter and 0.8% in the third quarter of the year 2010 and inflation stands at approximately 4% (statistics.gov.uk). The average employment income is  £16761 (worldsalaries.org/uk.shtml). The exchange

New York State Politics Essay Example | Topics and Well Written Essays - 500 words

New York State Politics - Essay Example Some of the requirements required to get the card are proof of residency and identity. Special provisions have been put in place for the homeless residents who are also required to apply for the card. There are also provisions of protection put in place especially for people such as the domestic abuse survivors. There is also a platform for appeal for those denied the card. The cardholders are also required to be above 14 years of age and be residents of New York. These rules were put in place with the assistance of the HRA and in response to the online feedback and the October public hearing. The card comes with its benefits, which are benefits and discounts from the 33 city’s largest cultural institutions, which include the museum, art galleries and the zoos (Khurshid). These 33 institutions are on rent-free New York land enjoying the energy and subsidized operations in the city. They are beneficiaries to the $479.7 million spent on Cultural Institution Group (CIG) fiscal year 2013, which there are members (NYC.Gov). These are accounted for in the annual budget at the cultural affairs department that carries about two- thirds. The cards, however, are not membership cards to these institutions, as the holders are required to apply for their individual memberships in these institutions. These applied memberships are valid for a year from the day of signing up. Those who had previously applied for the membership will not be eligible although they will enjoy discounts from the institutions in which they were not members.